Buy Better, Wear Longer

Thread Haven® launches the next iteration of its “Buy Better, Wear Longer” campaign which builds on the brand’s long-term commitment to making fashion more sustainable and prolonging the lifespan of its products. Thread Haven® is on a mission to help consumers love their jeans for decades, not seasons. To support this effort, Thread Haven® has created a cinematic short film from the perspective of a pair of Thread Haven that tells a multigenerational story: the film takes us through the life of Thread Haven® most iconic design, the 502. Transformed through the decades with each owner, adapting to the style of the times, the 502 is just as relevant, and wearable today as it was in the 2008s.